Rapid Internationalization of SMEs using Web 2.0: Best Practices – Introduction

  • by admin
  • Posted in Online internationalization
  • March 23, 2015
Rapid Internationalization of SMEs using Web 2.0: Best Practices – Introduction

It is generally accepted that the internationalization of SMEs consists of a long process, maybe except for born global (McKinsey & Co., 1993) and high tech companies. Statistically speaking, born global and high tech are only 2% of the whole, and classic SMEs are 98%. But anyway, Lindmark (2009) found that the creation and growth of high tech companies are still very complex and difficult in Europe. However the reality may change if we add the opportunities provided by the new generation of Internet, also known as Web 2.0. This long and difficult process can be speed up by the advantages offered by Web 2.0.

One of the main reasons why the internationalization of SMEs takes a lot of time is because SMEs suffer from lack of resources and knowledge and these affect the growth and internationalization. However according to Loan, McNaughton and Bell (2004) there is evidence that many new companies are using Internet technologies and applications from the beginning and adopting an e-business model to be global. Thus the Internet can be handled not simply as a tool to increase international performance, but as a main capability to raise the companies’ international strategy.

With this post I want to start a series of articles about how can Web 2.0 help SMEs to create innovative strategies for entering the internationalization process by overcoming the main barriers. And, finally, to tests their validity using SMEs and marketing experts.


  1. Lindmark, S. (2009). Web 2.0: Where does the Europe stand? EUR – Scientific and Technical Research Reports, Institute for Prospective Technological, Luxemburg: Office for Official Publications of the European Communities. Retrieved 20 May, 2013, from: http://ftp.jrc.es/EURdoc/JRC53035.pdf.
  2. Loane, S., McNaughton, R. B. and Bell, J. (2004). The Internationalization of Internet-Enabled Entrepreneurial Firms: Evidence from Europe and North America. Canadian Journal of Administrative Sciences, 21, 79–96.
  3. McKinsey & Co. (1993). Emerging Exporters. Australia’s High Value-Added Manufacturing Exporters, Melbourne: McKinsey & Company and the Australian Manufacturing Council.