Online internationalization

Implications from angry farmers at Paris’ agricultural fair

Implications from angry farmers at Paris’ agricultural fair

The Eurozone’s crisis has not only monetary implications. It has also webmarketing paradigmatic shift because consummers and farmers try to bypass mass distribution in order to survive with a fair price. Lets have a look at the Read more >

Rapid Internationalization of SMEs using Web 2.0: Best Practices – Introduction

Rapid Internationalization of SMEs using Web 2.0: Best Practices – Introduction

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  • March 23, 2015
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It is generally accepted that the internationalization of SMEs consists of a long process, maybe except for born global (McKinsey & Co., 1993) and high tech companies. Statistically speaking, born global and high tech are only 2% Read more >

The Internet: business growth environment (I)

The Internet: business growth environment (I)

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  • March 23, 2015
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“It is true that the Internet will change everything. It is not true that everything will change.” – Paul Deninger, CEO of Broadview Capital Partners, quoted by Reuber and Fischer (2011, p. 661) Chattell (1998) showed that Read more >

The Internet: business growth environment (II)

The Internet: business growth environment (II)

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  • March 23, 2015
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… Online technological capabilities are considered as strategic advantages in order to successfully pursue international opportunities. These can help firms to discover and use international opportunities much better and faster than competitors. In detail, the important aspects Read more >

Born global companies use the Internet for rapid internationalization

Born global companies use the Internet for rapid internationalization

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  • March 23, 2015
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The term “born global” was coined by Rennie (1993), who used it in his empirical study on Australian ventures to describe young SMEs which engage in export activities early on in their corporate life. Oviatt and McDougall Read more >

Internationalization barriers for SMEs

Internationalization barriers for SMEs

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  • March 23, 2015
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Although markets are becoming progressively global, some of them are distinguished by high structural barriers to entry for foreign companies. This chapter examines the barriers engaged by the European SMEs in their process of going in foreign Read more >

The four major barriers to internationalization: Lack of capital

The four major barriers to internationalization: Lack of capital

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  • March 23, 2015
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When SMEs are trying to enter in a foreign market, one of the major factors which concern the company’s financial power is the ability to have or to raise the needed funds to finance its international activities Read more >

Contact potential customers in foreign markets using ecommerce platforms

Contact potential customers in foreign markets using ecommerce platforms

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  • March 23, 2015
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Developing and sustaining a convincing online presence should be considered a priority, one through which organizations not only facilitate online transactions, but also maintain long-term customer loyalty (Eastwood, 2007; O’Reilly, 2007). The Internet removes most of the Read more >

Raising funds with Crowdfunding

Raising funds with Crowdfunding

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  • March 23, 2015
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According to an article on the knowyourmeme.com website signed by Brad (2013), the term “crowdfunding” was coined by Michael Sullivan in August 2006 with the launch of fundavlog, an incubator project for emerging video blogs and project Read more >

Why should I use the Internet to sell internationally ?

Why should I use the Internet to sell internationally ?

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  • March 23, 2015
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Entrepreneurs and marketing managers have to understand that the company’s use of Web 2.0, especially ecommerce and crowdfunding will help to pass the barriers of contact customers in foreign markets and the lack of financial resources; it Read more >