Internationalization

Implications from angry farmers at Paris’ agricultural fair

Implications from angry farmers at Paris’ agricultural fair

The Eurozone’s crisis has not only monetary implications. It has also webmarketing paradigmatic shift because consummers and farmers try to bypass mass distribution in order to survive with a fair price. Lets have a look at the Read more >

(Français) BRICS et pays dans leur sillage : à l’honneur lors du 2e événement « Exporter Demain ! »

(Français) BRICS et pays dans leur sillage : à l’honneur lors du 2e événement « Exporter Demain ! »

  • by Razvan Prejbeanu
  • September 6, 2015
  • 2001 views
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Sorry, this entry is only available in French.

Swiss International Entrepreneurship Survey – SIES 2013

Swiss International Entrepreneurship Survey – SIES 2013

  • by admin
  • March 23, 2015
  • 1659 views
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The School of Management Fribourg has presented the results of its 2013 study, the third of its kind, on Swiss SMEs’ internationalization efforts and in doing so has uncovered some new trends. For the purposes of data Read more >

Managing Export Risks – Export Risk Management Guidelines

Managing Export Risks – Export Risk Management Guidelines

  • by admin
  • March 23, 2015
  • 1677 views
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The global financial and economic crisis has made clear to many Swiss SMEs that the risk has increased in the exporting business. Currency losses reduce margins in sales to foreign customers. Economic downturns weaken revenues in foreign Read more >

The future of Internationalization is here

The future of Internationalization is here

  • by admin
  • March 23, 2015
  • 2944 views
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The term “Web 2.0” was coined in 1999 by DiNucci (1999), but became popular in 2004, when O’Reilly and MediaLive launched the first Web 2.0 conference (O’Reilly, 2004). According to Robb, “Web 2.0 it is a system Read more >

Online reputation and Web 2.0

Online reputation and Web 2.0

  • by admin
  • March 23, 2015
  • 1483 views
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Reputation is considered an intangible asset which can affect positively or negatively the internationalization process from the beginning on the Internet can be relevant for this study. This asset affects the domestic and international performance for both Read more >

Assisting companies for internationalization at crossroads

Assisting companies for internationalization at crossroads

  • by admin
  • March 23, 2015
  • 1606 views
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It is generally considered that companies which follow the path of internationalization are stronger and able to overcome crisis or other constraints. However, only a part of the entrepreneurs who are interested in the field of internationalization Read more >

Contact potential customers in foreign markets using ecommerce platforms

Contact potential customers in foreign markets using ecommerce platforms

  • by admin
  • March 23, 2015
  • 3172 views
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Developing and sustaining a convincing online presence should be considered a priority, one through which organizations not only facilitate online transactions, but also maintain long-term customer loyalty (Eastwood, 2007; O’Reilly, 2007). The Internet removes most of the Read more >

Raising funds with Crowdfunding

Raising funds with Crowdfunding

  • by admin
  • March 23, 2015
  • 2117 views
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According to an article on the knowyourmeme.com website signed by Brad (2013), the term “crowdfunding” was coined by Michael Sullivan in August 2006 with the launch of fundavlog, an incubator project for emerging video blogs and project Read more >

Why should I use the Internet to sell internationally ?

Why should I use the Internet to sell internationally ?

  • by admin
  • March 23, 2015
  • 1869 views
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Entrepreneurs and marketing managers have to understand that the company’s use of Web 2.0, especially ecommerce and crowdfunding will help to pass the barriers of contact customers in foreign markets and the lack of financial resources; it Read more >