Internationalization barriers

Implications from angry farmers at Paris’ agricultural fair

Implications from angry farmers at Paris’ agricultural fair

The Eurozone’s crisis has not only monetary implications. It has also webmarketing paradigmatic shift because consummers and farmers try to bypass mass distribution in order to survive with a fair price. Lets have a look at the Read more >

The four major barriers to internationalization: Lack of capital

The four major barriers to internationalization: Lack of capital

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  • March 23, 2015
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When SMEs are trying to enter in a foreign market, one of the major factors which concern the company’s financial power is the ability to have or to raise the needed funds to finance its international activities Read more >

The four major barriers to internationalization: Culture and Language

The four major barriers to internationalization: Culture and Language

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  • March 23, 2015
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According to Hamill and Gregory (1997) one of the first and most important barriers that companies face on the way to internationalization consist in the differences in natural languages and cultures. Regarding the research of Imberti (2007), Read more >

The four major barriers to internationalization: Limited market information

The four major barriers to internationalization: Limited market information

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  • March 23, 2015
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According to European Union (2012), the lack of information about the foreign markets is the main barrier of SMEs accessing international markets. Inadequate knowledge of foreign markets also emerged as a top barrier in recent studies (European Read more >

Contact potential customers in foreign markets using ecommerce platforms

Contact potential customers in foreign markets using ecommerce platforms

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  • March 23, 2015
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Developing and sustaining a convincing online presence should be considered a priority, one through which organizations not only facilitate online transactions, but also maintain long-term customer loyalty (Eastwood, 2007; O’Reilly, 2007). The Internet removes most of the Read more >

Raising funds with Crowdfunding

Raising funds with Crowdfunding

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  • March 23, 2015
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According to an article on the knowyourmeme.com website signed by Brad (2013), the term “crowdfunding” was coined by Michael Sullivan in August 2006 with the launch of fundavlog, an incubator project for emerging video blogs and project Read more >

Create a community using Facebook Brand Page

Create a community using Facebook Brand Page

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  • March 23, 2015
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Social networking websites are virtual communities that let users interact with each other on specific topics or to just socialize online (Murray and Waller, 2007). According to the Facebook website, Facebook Pages are designed especially for businesses, Read more >

Market information using Crowdsourcing

Market information using Crowdsourcing

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  • March 23, 2015
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According to Howe (2008), crowdsourcing gives companies the capacity to harness the amount of knowledge and talent dispersed among the human race. While doing so, it frees the power of creative destruction. The term “crowdsourcing” has been Read more >

The four major barriers to internationalization: Inability to contact potential customers in foreign markets

The four major barriers to internationalization: Inability to contact potential customers in foreign markets

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  • March 22, 2015
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The problems in recognizing, choosing and making contact with foreign buyers create barriers for SMEs in entering foreign market (Shaw and Darroch, 2004; Ahmed et al., 2004; OECD 2012; Crick, 2007). Connected to this barrier (and maybe Read more >